Labsafe

Peace Of Mind About Your Body

www.lab-safe.com

Client: LabSafe is an innovative company with a core mission to thwart the spread of disease by offering convenient, confidential preventative screening tests.

On the down low. LabSafe needed to redesign their site and improve the existing customer experience. Purchasing something as sensitive as medical tests is an anxiety-ridden task. LabSafe wanted to ensure that customers felt a sense of comfort, safety, and privacy while visiting the site.

Arroba Graphics’ process helped develop a plan to improve the LabSafe’s brand and the usability of the existing site. Through interviews of key LabSafe staff, we were able to develop an improved site architecture to address the key customer concerns of how the process works and their privacy. The redesigned homepage as surfaced the lab tests allowing users to find and see what tests LabSafe offered quickly and efficiently.

It ain't over until it's over. After the site launched, Arroba Graphics continued the process by monitoring the website statistics and search queries. By observing visitor behaviors, we were able to make numerous improvements to the site experience, resulting in increased conversion rates.

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