More than just hosting. Misk.com was in the process of developing a suite of products for individuals and small businesses. Misk viewed their new services as being more than the standard hosting of just a website, but rather hosting of photos, email and communications, or anything individuals needed to store online. They came to us to develop a new brand identity to match their shift in strategy and restate their focus on customer service.

The digital avatar. Misk's core value was to empower customers by making it easy to put their information online. Our idea was to focus their identity on the customers themselves by creating what we referred to as the digital avatar.

The idea was that your online information was like a proclamation of yourself to others, it was your personal presence online and your unique mark in the digital landscape.

The resulting mark was an abstract representation of a person heralding themselves – making themselves known. The symbol used flowing curves that complimented the bold, geometric typeface, asserting the misk name in the customers' mind. The combination resulted in an identity that was both friendly and approachable, yet also had a level of professionalism and strength behind it.

Services

• Brand strategy
• Visual design